BRANDING

For my Final Major Project I need to cover all areas of fashion promotion and communication therefore I have been researching branding and relevant brands, which link to my theme of manipulation. SO, I began by looking at brands I had already researched such as Hervé Léger, in particular the way they promote the "bandage dress", and also brands such as Agent Provocateur for the confinement aspect linking back to corsetry and undergarments from earlier on in my research.
I have consequentially created a range of merchandise for a luxury body con brand named "Criss X"

Unedited shoot #1

So today was my first full shoot for this project and these images are a few of my favourite unedited versions so far!

I am happy with the outcomes because I believe they really convey the message of contortion and restriction with a slight grotesque, foetal-like nature.

RESTRICTION EXPERIMENT

So to test out how a part of the body can be physically contorted, I shot a quick experiment of a hand wrapped in elastic bands and cling film.

These are a couple of examples from the shoot:

Some outcomes were a little bit creepy or grotesque, however this has given me some ideas as to what to do with the full body in a shoot and how the skin would interact.