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Friday 27 March 2015

BRANDING

For my Final Major Project I need to cover all areas of fashion promotion and communication therefore I have been researching branding and relevant brands, which link to my theme of manipulation. SO, I began by looking at brands I had already researched such as Hervé Léger, in particular the way they promote the "bandage dress", and also brands such as Agent Provocateur for the confinement aspect linking back to corsetry and undergarments from earlier on in my research.
I have consequentially created a range of merchandise for a luxury body con brand named "Criss X"


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